Intraa: truth first, then the plan
- Client
- Intraa
- Industry
- E-commerce in the health space
- Scope
- Analytics, CRO, paid media audit
- Status
- Ongoing engagement
Starting point
An established international online store with eleven language versions and solid repeat business. The channel reports looked fine, but the owners' gut said otherwise. Classic situation: every platform grades its own homework, and nobody checks those numbers against the only figure that matters, actual store revenue.
The work
Before optimizing anything, we measured. Store revenue became the single source of truth, and every channel number had to hold up against it.
- Analytics forensics: channel reports checked against actual orders
- Paid media audit across all campaigns and markets
- Mobile UX audit covering the entire path to purchase
- Identification of the biggest conversion blockers in checkout
- Recovery plan with 28 actions, prioritized by revenue impact and effort
The findings were uncomfortable, and that is exactly what made them valuable. Part of the problem was not the market. It was fixable issues in the store's own setup. An uncomfortable diagnosis is cheaper than a comfortable illusion.
Where things stand
Implementation runs in prioritized waves: first the highest-impact blockers in checkout, then campaign efficiency, then growth. Each wave is measured against store revenue, not platform metrics.