Journal
Notes from the engine room: what we build and what we learn along the way. Including what we think is wrong.
When AI Answers: Who Gets Cited?
Patients are increasingly asking ChatGPT instead of Google. LLMO and GEO decide which practice shows up in those answers. Here is what to do today.
Advertising Medicine Is a Minefield
Germany's medical advertising law in practice: what practices and clinics can actually say in ads, where the most expensive traps are, and how to build campaigns that hold up.
An Agency Without Employees
How an agent-operated agency actually works: what AI agents handle every day, where the human stays in the loop, and why for clients it mostly comes down to speed.