felskern.
DERequest intro call

Five disciplines.
One system.

Booked one by one, these are services. Run together, they are a machine that turns visibility into appointments.

Performance Marketing

Search ads and social ads for practices and clinics, managed on cost per lead instead of clicks. We build location-level campaigns, test ads against each other, and shift budget to wherever appointments actually come from.

  • Google Ads with a dedicated campaign per location
  • Meta Ads including creative production
  • Every ad checked against Germany’s medical advertising law (HWG) before it runs
  • Media budget runs directly through your account, no markup

Measured by: Cost per qualified lead, per location.

SEO and LLMO

Visibility where patients actually search: classic Google results and, increasingly, AI answers. We optimize both as one effort, technical and editorial.

  • Technical SEO and a clean site structure
  • Local search terms and landing pages per location
  • Structured data based on schema.org
  • LLMO and GEO: content that AI systems can cite

Measured by: Visibility and inquiries from organic search.

Google Business Profiles

For local healthcare providers, the Google profile is often the first point of contact, even before the website. We run profiles like a channel of their own: regularly posted, and every review gets an answer.

  • Ongoing posting with localized content
  • Review replies that respect patient confidentiality and HWG rules
  • Consistent business data across every directory
  • Monthly analysis of profile insights

Measured by: Calls, direction requests, and appointment clicks from the profiles.

AI Automation and Tracking

Without measurement, marketing is opinion. We build the chain from first click to booked appointment: phone numbers, forms, lead lists, and the automation behind them.

  • Call tracking with a dedicated phone number per location
  • Form attribution and lead lists with proof of origin
  • Automation pipelines for recurring work
  • GDPR-compliant setup with as few cookies as possible

Measured by: A complete origin trail for every single lead.

Content

Medical copy is regulated. We write content that works and still holds up under Germany’s medical advertising law (HWG): no promises of cures and no banned terms.

  • Website and landing page copy
  • Social content produced in batches for multiple channels
  • Localized variants per location
  • An HWG review loop before anything goes live

Measured by: Content that survives sign-off and brings in inquiries.

Three ways to work with us

Sprint

Four weeks of groundwork

  • Measurement, tracking, and profiles cleaned up
  • Quick fixes to the website and ads
  • A clear priority list for the months ahead

Lead Machine

Build and run

  • Conversion landing page and campaign setup
  • Ongoing ads management steered by cost per lead
  • Review building and monthly reporting

Retainer

Growth and expansion

  • Everything in the Lead Machine, ongoing
  • Content, SEO, and new locations
  • Quarterly reviews with numbers instead of folklore

We work out terms in the intro call. After that, you have a fixed quote.

Common questions

Why are there no prices on this page?

Because scope drives price. A single location with one core service needs a different setup than a practice group with seven locations. In the intro call we work out the scope, and after that you get a fixed quote with no fine print.

What does agent-operated mean?

AI agents handle the daily work inside the system: checking bids, answering reviews, preparing content, writing reports. Everything is built, monitored, and owned by a human. What you notice most is speed.

Do you take over the media budget?

No. Your ad budget runs directly through your own Google and Meta accounts. We charge no markup or commission on it, and you keep full control of the accounts at all times.

How fast will we be visible?

The first campaigns are usually live after two to four weeks, depending on approvals and technical access. We work in short, intensive cycles rather than quarterly plans.

What are you even allowed to advertise in healthcare?

A lot, but not everything. Germany’s medical advertising law (HWG) prohibits promises of cures, before-and-after imagery, and advertising with certain drug names, among other things. We know these limits and build campaigns from day one so they hold up.

Do you work outside healthcare?

Our focus is healthcare in the DACH region. We take on adjacent projects selectively, e-commerce in the health space for example, when our system makes a real difference there.