ALTA Klinik: quality over quantity

Starting point

ALTA Klinik specializes in modern prostate diagnostics and treatment. The service takes explaining, and the audience is clearly defined: men 50 and older, mostly self-pay or privately insured, facing an important decision and doing their homework.

For an offer like this, the usual performance playbook is too blunt. Buy clicks here and you get plenty of inquiries with little substance. What was needed was the opposite: fewer inquiries, but the right ones, the kind of patients the clinic team can actually advise.

The system

We built a standalone campaign track alongside the clinic website, with one clear job: pre-qualify, do not just collect.

• A dedicated landing page track, separate from the clinic's site and free to optimize
• An interactive quiz that clarifies each person's situation and concerns before they get in touch
• Campaigns on search terms close to an actual decision, not on reach
• Server-side tracking, set up for reliable numbers with full GDPR compliance
• Structured lead handover to the clinic team

The same rule applies here: all content complies with Germany's medical advertising law (HWG). Nothing gets promised that a doctor would have to clarify in person. The funnel informs and sorts, the consultation happens at the clinic.

Where things stand

The system has been live since June 2026 and is still in its build-up phase. We do not measure clicks; we measure cost per qualified inquiry. Once the numbers hold up over several months, they will appear here.